Web Site Resources
and Free Software Downloads
Betabasics' Favorite Website Tools & Resource Links for Small Businesses
Free Web Site Software Downloads & Basic Services
- Alexa Toolbar
- Download the Alexa toolbar to view real-time web site analysis as you visit sites in
Internet Explorer (including traffic patterns & links). Watch your site &
competitors' sites. Alexa is associated with Amazon.
http://download.alexa.com/index.cgi?p=
- Google Toolbar
- Download the Google toolbar to view Google Page Rankings in
Internet Explorer (including traffic patterns & links). Watch your site &
competitors' sites. Note: You must select the ADVANCED option during
installation in order to see the Google Page Ranking for pages you visit.
Read the disclaimer for the advanced option carefully.
http://toolbar.google.com
- Website Visitor Statistics & Analysis
- Copy a few lines of HTML code into your web page and gain
access to detailed statistics about your website visitors. Free services
available.
www.statcounter.com
- Godaddy
- Inexpensive, basic hosting, domain names and
e-mail addresses. 24x7 telephone customer support.
www.godaddy.com
- Royalty-Free Graphics, Stock.XCHANG
- "SXC is a friendly community of photography addicts who generously offer
their works to the public free of charge." Over
180,000 photos.
http://www.sxc.hu/browse.phtml
- Graphics Re-sizing, Cropping
- Well-known graphics software. Use it to view, resize, crop and convert your website images.
There are a variety of other tools that perform more functions, but this is a good for the purposes of a
small business owner who needs it only for maintenance activities.
http://www.irfanview.com
- FTP software (File Transfer Protocol)
- Use Internet Explorer to copy web pages and images from your computer to the web host computer. For example: ftp://smallbusinesswebsitetraining.com
http://ftphelp.secureserver.net/IE/ie.htm
- Google Adwords (cost-per-click advertising/sponsored links)
- Affordable Google advertising for small businesses. Spend small amounts that
fit your budget and your website can appear on the first page of a
Google search while you build up your page ranking.
http://services.google.com/awp/en_us/breeze/7914/index.html
http://www.google.com/adwords/
- Color analysis software, Eyedropper (to help with web site color schemes)
- Gives the (x, y) coordinates, and the color value in hex, rgb, and cmyk of the spot
where your cursor is located. Very helpful for choosing colors for your site.
http://www.devhood.com/tools/tool_details.aspx?tool_id=466
For help on how to use the tool, see this web page, select English and then navigate to on-line help.
http://eyedropper.inetia.com/
Other Web Site Resources
- Web page validation against W3 standards
- http://validator.w3.org
- Web page analysis and validation
- http://webxact.watchfire.com
- Web page award winners
- www.webaward.org
Other Small Business Resources
- Virtual Office, Business Development and Networking
- www.intelligentoffice.com
- Used Laptops
- www.usedlaptops.com
